Dropshipping in 2023: Is it still oversaturated or worth starting now?

is dropshipping oversaturated

Dropshipping has exploded in popularity over the last few years. But with so many people jumping on the dropshipping bandwagon, some are starting to wonder – is the market becoming oversaturated? Can you still find success with dropshipping in 2023?

In this comprehensive guide, we’ll examine the current state of the dropshipping industry and help you understand if dropshipping is still a viable business model for 2023 and beyond.

What is Dropshipping?

For those unfamiliar, dropshipping is a retail fulfillment method where a store owner does not keep the products they sell in stock. Instead, when a store sells a product, they purchase it from a third-party supplier or manufacturer who then ships it directly to the customer.

This is incredibly attractive to entrepreneurs since they don’t have to worry about purchasing inventory, managing warehouses, or dealing with shipping products. It’s easy to start an e-commerce business with minimal upfront investment.

The Rise of Dropshipping

Dropshipping has steadily grown in popularity over the last decade. The emergence of ecommerce platforms like Shopify made it easy for anyone to create an online dropshipping store. Marketplaces like AliExpress also gave dropshippers access to millions of products that could be sold.

As a result, many entrepreneurs rushed into the dropshipping gold rush. The low barriers to entry meant that lots of people wanted to try their hand at running an ecommerce business.

According to Google Trends data, searches for “dropshipping” have grown over 400% in the last 5 years alone. Interest has skyrocketed.

So Is the Dropshipping Market Saturated in 2023?

With so many new dropshipping stores, it’s natural to wonder if the market has become oversaturated. The short answer is – it depends.

In some product categories, yes absolutely. Trying to sell cheap Chinese gadgets or generic apparel is incredibly difficult. Those markets are saturated.

But here’s the key takeaway – the entire dropshipping industry is far from saturated. The dropshipping ecosystem still has countless untapped niche markets and innovative business models.

Later in this article, we’ll look at strategies to help you find less saturated markets to target in 2023. But first, let’s examine why dropshipping is still a viable business model this year.

Why Dropshipping is Still a Profitable Model in 2023

Here are a few key reasons why dropshipping remains a solid choice for starting an ecommerce business:

Low Overhead

Dropshipping still requires very little startup capital. The low overhead makes it easier for entrepreneurs to get started than traditional e-commerce, which requires buying inventory. You can usually launch a dropshipping store for less than $100.

High Margins

Focusing on sector products or private label items can still provide high-profit margins for dropshippers, even with lots of competition. Proper branding and marketing also allow you to command premium pricing.

Focus on Marketing

Success with dropshipping comes down to marketing more than the saturated product market. Great marketing and branding will always sell products regardless of how many competitors exist.

Less Risk

With the low upfront investment, dropshipping poses much less financial risk than other businesses. You don’t have to worry about getting stuck with excess inventory or tied up in long-term contracts.

Low Overhead Fulfillment

You get all the benefits of running an e-commerce business without the headaches of purchasing inventory, managing shipments, or dealing with returns. The supplier handles it all.

So, while parts of the industry feel saturated, dropshipping remains an attractive business model if done correctly.

Next, look at some strategies you can implement to succeed with dropshipping in 2023.

How to Start a Profitable Dropshipping Business in 2023

While the market has gotten more competitive, opportunity still exists if you approach dropshipping intelligently. Here are some tips:

Choose a Niche Market

Avoid saturated markets like tech accessories or replica clothing. Instead, focus on a narrow domain that big brands are ignoring. Targeting a specific underserved audience will allow you to differentiate yourself.

Vet Suppliers Carefully

Finding reliable suppliers is key. Work with suppliers with fast shipping times, quality products, and good communication. This will help ensure your customers have a positive experience.

Focus on Product Photography

Invest in taking high-quality photos of your products. This will make your store seem more premium and allow you to charge higher prices.

Concentrate on Branding

Create a strong brand identity through compelling copywriting, branded packaging, and excellent customer service. This builds customer loyalty despite how many competitors exist.

Master Paid Ads

Become an expert in paid ads on platforms like Facebook or Google. Mastering paid traffic is the key to scale a dropshipping store profitably, regardless of market saturation.

Specialize Your Offering

Offer bundle deals, subscriptions, or unique customization options to stand out from generic drop shipped items. Specializing your offering makes you less replaceable.

Keep up with trends in your realm by analyzing related subreddits, Google search volumes, reviewer sentiment, and more. This allows you to avoid saturated products.

Innovate Constantly

Experiment with improving products, exploring alternate marketing channels, or implementing creative discounts to stay ahead of copycat competitors.

While traditional generic dropshipping products face lots of competition now, retailers who get creative with product selection, branding, and marketing can still thrive with the business model in 2023.

Signs a Dropshipping Niche is Saturated

To avoid oversaturated markets, keep an eye out for these signs a specialty may be past its prime:

  • Google search volume declining for product terms
  • High product saturation on marketplaces like AliExpress
  • Low average order value (race to the bottom on pricing)
  • High advertisement costs/low ROI campaigns
  • High percentage of negative product reviews
  • Customers complaining about shipping times

If you spot these indicators, it likely means lots of competition has pushed profit margins down in this sector. Don’t waste your time competing here – move onto more novel domains instead.

Avoiding Saturated Dropshipping Products

Here are some types of goods that tend to be oversaturated nowadays:

  • Trendy electronics like hoverboards or smartwatches
  • Knock-off designer brands or logo apparel
  • Cheap jewelry and fashion accessories
  • Products with lots of complaints about shipping times or quality
  • Generic fitness gear and workout equipment
  • Low-cost phone cases and charging cables
  • Products reliant on fads or short-term trends

Rather than selling these easily replicated goods in competitive niches, explore options like:

  • Selling unique handmade art from Etsy creators
  • Dropshipping print-on-demand clothing, mugs, or posters
  • Private labeling your own supplements, cosmetics, or baby products
  • Specialized tools, equipment, or kits for hobbies
  • Niche medical products not easily accessible offline
  • Toys and games from niche brands kids love

This requires more work than just copying the same junk as other dropshippers, but ultimately will be more profitable.

Make the Dropshipping Business Your Own in 2023

Rather than compete in oversaturated niches peddling cheap generic Chinese goods, make the extra effort to create a unique dropshipping business:

  • Curate products carefully based on trends, customer feedback, and your ideal clients’ needs
  • Focus on branding through excellent customer service, branded packaging, and valuable content
  • Specialize your offerings with customization, bundles, subscriptions, etc
  • Master marketing through social media ads, influencer partnerships and SEO to drive steady sales
  • Analyze niche trends to stay ahead of where demand is heading
  • Innovate constantly on products and marketing to stay ahead of copycats

Dropshipping products that go viral on TikTok will get saturated quickly. But retailers who get creative with product selection, branding, and marketing can still build a profitable and sustainable dropshipping business in 2023.


The market for generic dropshipping products is certainly getting saturated. However, dropshipping as a business model still remains viable in 2023. Savvy entrepreneurs who get creative with product selection and marketing can still thrive with dropshipping.

The key is specializing in an untapped niche, focusing on excellent branding, mastering marketing, and providing a unique offering tailored to your audience. This creates a defensible business, even with the rising competition.

While parts of the industry feel overcrowded, opportunity still exists for building a successful dropshipping business today. Target a specialized audience, differentiate on branding and service, innovate constantly, and you can achieve sustainable success with dropshipping despite the saturation.

The market rewards creativity. Rather than copy the same saturated products, use your imagination to provide real value to neglected niches. This is the key to dropshipping prosperity in 2023 and beyond.

Summary of Main Points:

  • Generic dropshipping products are saturated but niche markets remain untapped
  • Low overhead still makes dropshipping attractive for new entrepreneurs
  • Focus on product uniqueness, branding, and marketing to thrive
  • Carefully vet suppliers, concentrate on product photography
  • Master advertising platforms like Facebook and Google Ads
  • Analyze niche trends deeply to identify rising or falling demand
  • Innovate on product offerings and marketing to stand out
  • Avoid products with high competition, low reviews, slow shipping
  • Dropship custom designs, bundles, subscriptions, or specialty items
  • Curate products around a specific audience’s needs
  • Specializing your business makes you less replaceable
  • Target narrow niche markets the big brands are ignoring
  • Success comes down to marketing and branding more than competition
  • With creativity, there are still many ways to profit from dropshipping

Dropshipping isn’t dead, but thriving as a dropshipper in 2023 requires working smarter. Avoid overdone saturated markets and find novel niches to dominate through excellent branding, service, and marketing.

Rather than blindly copy competitors, innovate on product selection and marketing tailored to an underserved audience. This is how to make dropshipping work in a crowded market.

Focus on delivering real value to neglected niches, and plenty of profits remain to be made. Dropshipping takes creativity now, but implementing unique positioning and differentiation allows a brand to thrive, even in a saturated industry.

So be strategic, get creative, and don’t just settle for reselling the same generic junk. By crafting a truly specialized offering, dropshipping remains a powerful path to entrepreneurial success in 2023.